Bruce Sterling,
Science Fiction Author, Torino

'When is the visualization better than the thing?' Under this headline American science fiction author Bruce Sterling will question whether we still need physical objects at all, and whether visualizations or virtual objects might start giving us the same physical effects than real things. Bruce Sterling has been one of the founders of the 80's cyberpunk movement in science fiction, best known for his work on the 'Mirrorshades anthology'. He has been the instigator of various political and ecological projects such as the Dead Media Project - a collection of research notes on dead media technologies, or the Viridian Design Movement - his attempt to create a 'green' design movement focused on high-tech, stylish and ecological sound design. Sterling has written for many magazines, including Newsweek, Fortune or Wired, where he has been a contributing writer since its conception. He has appeared in shows like ABC's Nightline, BBS's The Late Show, CBC's Morningside, or on MTV. Sterling currently works and lives in Torino.